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How To Find Companies Worth Investing – Part I

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Peter Lynch is well known for saying, “Invest in what you know”.  With that in mind, one good place to find companies to invest is the grocery store or mega super store that is the size of a small country.  The products that you buy, use, consume and generally can’t live without are made by some of the best companies to invest.  List your 5 favorite products and do some homework.

Here are my 5:

1.  Tide

2.  Starbucks coffee (it helps me write)

3.  Coke Zero

4.  Doritos

5.  Cheez-its

What companies make these products?*  A quick search on Wikipedia shows:

1.  Tide – Proctor & Gamble Co. (PG)

2.  Starbucks – Starbucks Corp. (SBUX)

3.  Coke Zero – Coca-Cola Company (KO)

4.  Doritos – PepsiCo, Inc. (PEP)

5.  Cheez-its – Kellogg Company (K)

That was easy!  I now have 5 companies to do my investing homework.  On your next visit to the grocery store, check out a few of your favorite products.  Who makes them?  Leave a comment below and have fun trading!

* These stocks are listed for example purposes only and I do not endorse these companies.  Remember to always investigate and consider the risk before investing.


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