Like all valuable lessons, this one cost me money. I did my research and bought my stock. This was the one (aren’t they all). I set my alerts to notify me if it dropped below 5% of my buy point. I even went as far as to set an automated Sell Limit to take profits when the stock would hit (because I knew it would!).
All was well, except!
Meanwhile at my day job (I don’t trade professionally), I was in a meeting and my cell phone was going nuts (I was losing money). I couldn’t leave, I couldn’t sell, I was stuck. Once I got back to my computer, I sold the stock for (yikes!) an 8% loss instead of the 5% that I originally planned (just in case). Moral of the story, I need to set automated Stop Loss and Sell Limits to both protect and profit.
Another reason to automate is to protect from the greed voice. That little voice that whispers, “What if it goes higher?” or “It’ll go back up, really!”. It’s rarely right.
I learned my lesson and hopefully you too won’t make my mistake.
This is a horror story of making and losing money in one hour. One hour!
I bought my stock, set my alerts for my sell price and my loss price (not all are winners and I’m ready to cut my losses after a certain point). Cell phone was charged and ready. The stock was bought on Monday and I knew (yes KNEW!) it would hit my sell point within a few days. I was right. It hit the next day. My cell was buzzing with anticipation of profit! It sang and cheered! It vibrated all over my desk, SELL SELL SELL!
I didn’t sell. No I wasn’t breaking my rules for greed. I didn’t know. I didn’t have my cell phone with me. An hour later, I picked up my cell phone to see the alert! Yes! Profit!
No!!! The price had dropped to just above my loss sell point. The stock peaked where I expected it too (sometimes I get it right). So, the profit that I was expecting turned to a loss and the stock kept dropping. Fortunately, I kept with my rules and sold at the loss limit.
If you are like me and can’t monitor your stocks at the pace that they change, learn from my mistake. Keep your cell phone with you when you expect an alert and always set a Sell Limit. It’s the difference between profit and loss.
Tip:
Set to automatically sell at your expected sell point. No emotions and you get to walk away with the profits without the worry.
